👋🏾 I'm Rosanna.

creative strategy & design

Versatile digital strategist with a UX research lens and a passion for making websites work harder and smarter.
Skilled in building accessible, engaging websites that align with business goals and user needs.
Passionate about premium branding, digital merchandising, and driving growth through the customer lens.

what i do

Digital Experience Design

Optimized for engagement, rooted in strategy.
I design digital experiences that don’t just look good—they convert. From UX research to wireframes to high-fidelity prototypes, I create purposeful, accessible websites that align user behavior with business goals.

Brand Identity

Clarity, consistency, and character—at every touchpoint.
Whether you’re building from scratch or evolving a visual system, I craft brand identities that reflect your essence and resonate with your audience—logos, typography, color, and tone, all working in harmony.

Creative Partnership

Ongoing brand strategy and direction for growing teams.
Acting as a fractional brand manager and creative lead, I provide strategic oversight, art direction, and brand refinement as your business evolves. Ideal for startups ready to elevate their presence and stay aligned across every customer touchpoint—from positioning to presentation.

Contentful Certified Content Manager (coming soon)

Content that connects and performs.
Soon offering certified content strategy and management—bringing structure, SEO, and storytelling together for digital ecosystems that grow with you.

My story

TL;DR: A dynamic Brand Strategist with a decade of experience in e-commerce, non-profits, and customer service, brings a unique blend of adaptability and results-driven expertise to every project.

Often described as thoughtful, resourceful, and creative, I use my talents to get a deeper understanding of clients, business needs, and trends. I’m currently seeking opportunities in project management and brand strategy, particularly in the sustainability, clean beauty and wellness spaces.