đđž I'm Rosanna.
Designing brand transformation from the inside out.
Brand and UX Strategist turned Workplace Wellness Designer, I partner with conscious companies to align culture, values, and visual identityâso your brand doesnât just look better, it feels better to work in and work with.
Designing for Alignment, Not Just Aesthetics
The most powerful brands donât just show up in marketingâtheyâre felt in every employee interaction, team ritual, and decision-making process. As I partner with founders and teams, I bring together storytelling, systems thinking, and UX to help companies shift from confusion to clarityâinside and out.
Signature services
Internal Brand & Culture Strategy
Align your values, vision, and employee experience to cultivate a culture of clarity, compassion, and care. Includes: Brand audits, internal comms strategy, mission/values workshops, EVP, onboarding UX.
DIgital Experience Design & Brand Identity
Craft cohesive websites and brand systems that reflect who you areâvisually and strategically. Includes: UX design, wireframes, style guides, art direction, prototypes.
Fractional Leadership & Strategic Partner
Ideal for startups ready to grow without growing a full team. I offer embedded strategy, creative oversight, and project execution for ongoing brand alignment.
Workplace Wellness & Culture Workshops
Guided team sessions, meditative retreats, and brand-aligned wellness activations for conferences and internal teams.
Signature Services
Internal Brand & Culture Strategy
Align your values, vision, and employee experience to cultivate a culture of clarity, compassion, and care. Includes: Brand audits, internal comms strategy, mission/values workshops, EVP, onboarding UX.
DIgital Experience Design & Brand Identity
Craft cohesive websites and brand systems that reflect who you areâvisually and strategically. Includes: UX design, wireframes, style guides, art direction, prototypes.
Fractional Leadership & Strategic Partner
Ideal for startups ready to grow without growing a full team. I offer embedded strategy, creative oversight, and project execution for ongoing brand alignment.
Workplace Wellness & Culture Workshops
Guided team sessions, meditative retreats, and brand-aligned wellness activations for conferences and internal teams.
The Approach
Rooted in Research. Designed for Change.
My work sits at the intersection of brand strategy, UX design, and culture-building. Whether youâre preparing to scale or recovering from internal misalignment, I guide teams through processes that center humansânot just metrics.
My methodology blends:
 ⨠UX Research & Journey Mapping
⨠Brand Positioning & Storytelling
⨠Visual Design & Creative Direction
⨠Change Management Principles
⨠Workplace Wellness & Emotional UX
I Collaborate With:
Conscious beauty & wellness startups
Mission-led orgs and B Corps in transition
Founders seeking culture-aligned brand presence
Teams experiencing employee misalignment or morale issues
Executive teams planning internal culture initiatives
Project Portfolio
A short description that introduces visitors to your portfolio.
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Letâs co-create a brand experience that reflects who you areâinside and out.
I’m not just building brands – I’m transforming how people feel and function within them.Â