I’m Rosanna Dunbar.
About Me.
transparency. empathy. curiosity.
Get To
Know Me.
I was that one kid that would deconstruct things; electronics, toys, even clothes if there were unsupervised moments with scissors.
I always wanted to see how things worked, uncover the magic behind the lights and sounds. This curiosity later led to figuring out web development, UX/UI design, and now project management.
In 2018, I enrolled in a course to learn how to code. I had tinkered around with HTML when Myspace and BlackPlanet were in it’s heyday and thought it would be a fun thing to satisfy my insatiable brain.
Little did I know, that week-long course would ignite this realization that tech was the intersection of my strengths and interests; creative problem-solving and fulfilling people’s unmet needs.
After nearly a decade supporting non-profits and public service administration, I began tinkering with the idea of moving into the tech space. After a bootcamp and countless hours of learning on my own, I was hooked.
Skills + Strengths
Digital Experience + UX Optimization
✔ In-depth UX and Brand Audit – Identify friction points in customer experience
✔ Website & Customer Journey Optimization – Create seamless, conversion-driven interactions
✔ Sustainable Digital Strategy – Align brand values with intuitive digital touchpoints
Strategy & Brand Optimization
✔ Digital Brand Strategy & Storytelling – Refine messaging to build trust & loyalty
✔ Customer Journey Mapping – Ensure every touchpoint enhances engagement
✔ Brand Positioning for Ethical & Sustainable Businesses – Strengthen credibility & differentiation
Conversion & Engagement Growth
✔ Data-Driven UX & Content Strategy – Optimize for higher retention & conversion rates
✔ Integrated Digital Marketing – Leverage storytelling, SEO, and audience engagement tactics
✔ Ongoing Brand & Customer Experience Refinement – Ensure long-term brand relevance & success
UX design + research
✔ User-Centered Design Strategy – Create intuitive, accessible, and engaging digital experiences
✔ UX Research & Usability Testing – Gather insights to refine customer interactions and reduce friction
✔ Wireframing & Prototyping – Develop seamless user flows that enhance engagement and conversions
strategy + brand optimization
in-depth ux and brand audit, digital brand strategy and storytelling, customer journey mapping
User Experience design
Wireframing, digital design systems, user flows, site architecture, brand guidelines, user research.
Business Foundations
Guide business stakeholder(s) in discovering and defining mission, vision, goals, audience, purpose, message, value proposition, deliverables, and values.
Tools
Figma, Adobe XD, WordPress, Affinity Designer 2, Affinity Publisher 2, Adobe Creative Suite, Mailchimp, MailerLite, Salesforce, Google Workspace.
Strategy
SEO, content, brand positioning, marketing, creative direction.
Branding
Develop brand guidelines, creative direction, logo design, and brand voice.
Tools
Figma, Adobe XD, WordPress, Affinity Designer 2, Affinity Publisher 2, Adobe Creative Suite, Mailchimp, MailerLite, Salesforce, Google Workspace.
Strategy
SEO, content, brand positioning, marketing, creative direction.
Branding
Develop brand guidelines, creative direction, logo design, and brand voice.
Knowledge is everything
My Skills.
01.
web design
02.
product design
03.
illustration
more about me
extra
stuff.
Travel.
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Books.
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Cinema.
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Music.
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