Omi
Digital Audit, Market Research, User Experience
Hire a Brand Strategist to Elevate Your Brand & Customer Experience.
Expertise
Strategic Brand & Creative Leadership for Growing Companies
I help brands and businesses navigate the intersection of strategy, creativity, and execution. Whether leading a rebrand, refining digital experiences, or managing creative projects, I bring structure and vision to every engagement.
- Positioning brands for long-term success with storytelling and market differentiation.
- Crafting internal brand strategies for employee engagement and company culture.
- Developing sustainable brand messaging aligned with business growth.
- Conducting UX audits to improve digital engagement and customer journeys.
- Enhancing brand presence across web, social, and digital platforms.
- Aligning brand strategy with seamless user experiences to boost conversions.
- Leading cross-functional teams to execute branding, marketing, and digital experience projects.
- Managing timelines, budgets, and deliverables to ensure efficiency and impact.
- Overseeing creative direction and workflow optimization for campaigns and brand initiatives.
- Leading rebranding initiatives and internal adoption strategies.
- Developing brand communication frameworks for company-wide alignment.
- Creating employee value propositions to enhance workplace culture.
Brand Strategy & Digital Experience
Positioning brands for long-term success with a strong, cohesive strategy that engages both customers and employees.
🌟 Brand Positioning & Storytelling – Crafting narratives that differentiate brands in competitive markets.
🌟 UX & Customer Experience Strategy – Conducting audits and enhancing digital touchpoints.
🌟 Employer Branding & Internal Culture – Aligning company values with employee engagement.
Creative Project Management
Seamlessly managing branding, marketing, and UX initiatives from concept to execution.
🌟 Project Planning & Execution – Overseeing campaigns, product launches, and rebranding projects with efficiency.
🌟 Cross-Functional Leadership – Managing designers, marketers, and strategists to bring ideas to life.
🌟 Process Optimization – Improving workflows, creative processes, and collaboration across teams.
I ensure alignment across teams, clear communication, and results-driven workflows.
I work with companies as a brand strategist, creative project manager, or consultant to deliver high-impact results. Looking to fill a fractional brand strategist role? Let’s connect to discuss how I can support your next initiative.
Transform Your Brand’s Digital Experience & Elevate Customer Engagement
If you’re tired of bland branding and muddled messaging, it’s time to hire a brand specialist. I help businesses transform their digital experience, optimize customer engagement, and align brand identity with sustainability—creating seamless, high-impact connections that drive growth and loyalty.
I ensure alignment across teams, clear communication, and results-driven workflows.
I work with companies as a brand strategist, creative project manager, or consultant to deliver high-impact results.
Looking to fill a fractional brand strategist role? Let’s connect to discuss how I can support your next initiative.
explore my work
Success Stories – See My Work in Action
Case Study: Optimizing Digital Experience for a Sustainable Beauty Brand
🛠 Challenge: A sustainable beauty brand faced low customer retention and high bounce rates due to an inconsistent brand experience and a lack of clear user flow across digital touchpoints.
🚀 Solution: Conducted an in-depth digital experience audit, refined brand storytelling, optimized UX design and site navigation, and implemented conversion-focused customer journey mapping.
📈 Result: Achieved a 25% increase in customer retention, a 35% boost in engagement, and a higher conversion rate from first-time visitors.
Coming Soon
Case Study: user experience design, research and creative direction for skate app
Coming Soon
Case Study: brand strategy and project management for organizational well-being consultant
Coming Soon
Case Study: product design and ux research for DIY enthusiasts platform
Coming Soon
Case Study: product design and project management for digital planner
Skills + Strengths
Digital Experience + UX Optimization
✔ In-depth UX and Brand Audit – Identify friction points in customer experience
✔ Website & Customer Journey Optimization – Create seamless, conversion-driven interactions
✔ Sustainable Digital Strategy – Align brand values with intuitive digital touchpoints
Strategy & Brand Optimization
✔ Digital Brand Strategy & Storytelling – Refine messaging to build trust & loyalty
✔ Customer Journey Mapping – Ensure every touchpoint enhances engagement
✔ Brand Positioning for Ethical & Sustainable Businesses – Strengthen credibility & differentiation
Conversion & Engagement Growth
✔ Data-Driven UX & Content Strategy – Optimize for higher retention & conversion rates
✔ Integrated Digital Marketing – Leverage storytelling, SEO, and audience engagement tactics
✔ Ongoing Brand & Customer Experience Refinement – Ensure long-term brand relevance & success
UX design + research
✔ User-Centered Design Strategy – Create intuitive, accessible, and engaging digital experiences
✔ UX Research & Usability Testing – Gather insights to refine customer interactions and reduce friction
✔ Wireframing & Prototyping – Develop seamless user flows that enhance engagement and conversions
strategy + brand optimization
in-depth ux and brand audit, digital brand strategy and storytelling, customer journey mapping
User Experience design
Wireframing, digital design systems, user flows, site architecture, brand guidelines, user research.
Business Foundations
Guide business stakeholder(s) in discovering and defining mission, vision, goals, audience, purpose, message, value proposition, deliverables, and values.
Tools
Figma, Adobe XD, WordPress, Affinity Designer 2, Affinity Publisher 2, Adobe Creative Suite, Mailchimp, MailerLite, Salesforce, Google Workspace.
Strategy
SEO, content, brand positioning, marketing, creative direction.
Branding
Develop brand guidelines, creative direction, logo design, and brand voice.
Tools
Figma, Adobe XD, WordPress, Affinity Designer 2, Affinity Publisher 2, Adobe Creative Suite, Mailchimp, MailerLite, Salesforce, Google Workspace.
Strategy
SEO, content, brand positioning, marketing, creative direction.
Branding
Develop brand guidelines, creative direction, logo design, and brand voice.
services
Digital Experience quick Audit & Strategy
Not sure where to start? Our Digital Experience Quick Audit pinpoints gaps in UX, customer journey, and brand alignment—so you know exactly what to optimize. Get a customized strategy roadmap with actionable steps to enhance engagement and conversion.
Sustainable Digital Experience & Brand Optimization
For purpose-driven brands, sustainability should be embedded in every touchpoint—from digital interactions to brand storytelling. We refine your website UX, brand messaging, and customer experience to ensure seamless, ethical, and high-impact engagement.
foundational strategy: brand and digital positioning
A strong brand starts with a clear strategy. We help define your brand identity, customer persona, messaging framework, and digital positioning, ensuring your audience connects with your mission from the first interaction.
digital experience retainer
For brands ready to scale and refine their long-term digital and brand strategy, our retainer offers ongoing optimization, strategic consulting, and customer experience refinement—ensuring your brand remains competitive, engaging, and mission-aligned.
Let’s create a digital experience that drives growth and impact. Contact us to get started!
1
click image for Figma Design file
creative direction, product design, and UX design for Community Forum app | Moms and Pops
Discussion Forum App for DIY Design and Home Improvement Enthusiasts
The creation of this app was spurred by the desire to preserve and pass down the knowledge of experienced homeowners to individuals new to DIY and home improvement.
1
click image for Figma Design file
Discussion Forum App for DIY Design and Home Improvement Enthusiasts
The creation of this app was spurred by the desire to preserve and pass down the knowledge of experienced homeowners to individuals new to DIY and home improvement.
CREATIVE DIRECTION, PRODUCT DESIGN, AND UX DESIGN FOR COMMUNITY FORUM APP | MOMS AND POPS
2
click image for Figma Design file
creative direction, product design, and UX design For skate community app | drop-in
community focused app for individuals who roller-skate, skateboard, bike, and rollerblade for fun and fitness
User research was conducted to determine the needs, priorities, and pain points of the community. Through affinity mapping survey and interview results, we were able to
2
click image for Figma Design file
community focused app for individuals who roller-skate, skateboard, bike, and rollerblade for fun and fitness
User research was conducted to determine the needs, priorities, and pain points of the community. Through affinity mapping survey and interview results, we were able to
creative direction, product design, and UX design For skate community app | drop-in
2
creative direction, web design, and brand strategist For Workplace Wellness Coach | renewals
Renewals offers coaching and facilitation to individuals and organizations experiencing low morale in the workplace
I was hired to rebrand the existing business, gain clarity on marketing opportunities, and develop a user experience that is accessible while remaining authentic, showcasing her expertise and empathy.
2
Renewals offers coaching and facilitation to individuals and organizations experiencing low morale in the workplace
I was hired to rebrand the existing business, gain clarity on marketing opportunities, and develop a user experience that is accessible while remaining authentic, showcasing her expertise and empathy.
creative direction, web design, and UX design For skate community app | drop-in
2
Placeholder for future project and case study. My role and keywords.
Placeholder for future project and case study. Explaination of business goals, problem, objective and results.
2
Placeholder for future project and case study. My role and keywords.
Placeholder for future project and case study. Explaination of business goals, problem, objective and results.
3
Placeholder for future project and case study. My role and keywords.
Placeholder for future project and case study. Explaination of business goals, problem, objective and results.
3
Placeholder for future project and case study. My role and keywords.
Placeholder for future project and case study. Explaination of business goals, problem, objective and results.
Web Design projects
A little ditty about my approach and perspective on web design. My process, being research forward, agile, and human centered design.
Placeholder for future project and case study
Placeholder for future project and case study
Branding projects
A petit taste of branding projects that I completed and it’s impact for the business goals.
Placeholder for future project and case study
Placeholder for future project and case study
Marie
Research, Print Design, Content Creation, Website Design
Softy
Research, Branding, Packaging, Ad Design, PPC Management
Holandria
Packaging, Branding, Email Marketing, Affiliate Management
MFK
Research, Packaging, Website Design, Content Strategy
Cela
Ecommerce, Website Development, PPC Management, SEO