Omi
Digital Audit, Market Research, User Experience
explore my work
Success Stories – See My Work in Action
Case Study: Optimizing Digital Experience for a Sustainable Beauty Brand
🛠 Challenge: A sustainable beauty brand faced low customer retention and high bounce rates due to an inconsistent brand experience and a lack of clear user flow across digital touchpoints.
🚀 Solution: Conducted an in-depth digital experience audit, refined brand storytelling, optimized UX design and site navigation, and implemented conversion-focused customer journey mapping.
📈 Result: Achieved a 25% increase in customer retention, a 35% boost in engagement, and a higher conversion rate from first-time visitors.
Coming Soon
Case Study: user experience design, research and creative direction for skate app
Coming Soon
Case Study: brand strategy and project management for organizational well-being consultant
Coming Soon
Case Study: product design and ux research for DIY enthusiasts platform
Coming Soon
Case Study: product design and project management for digital planner
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click image for Figma Design file
creative direction, product design, and UX design for Community Forum app | Moms and Pops
Discussion Forum App for DIY Design and Home Improvement Enthusiasts
The creation of this app was spurred by the desire to preserve and pass down the knowledge of experienced homeowners to individuals new to DIY and home improvement.
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click image for Figma Design file
Discussion Forum App for DIY Design and Home Improvement Enthusiasts
The creation of this app was spurred by the desire to preserve and pass down the knowledge of experienced homeowners to individuals new to DIY and home improvement.
CREATIVE DIRECTION, PRODUCT DESIGN, AND UX DESIGN FOR COMMUNITY FORUM APP | MOMS AND POPS
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click image for Figma Design file
creative direction, product design, and UX design For skate community app | drop-in
community focused app for individuals who roller-skate, skateboard, bike, and rollerblade for fun and fitness
User research was conducted to determine the needs, priorities, and pain points of the community. Through affinity mapping survey and interview results, we were able to
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click image for Figma Design file
community focused app for individuals who roller-skate, skateboard, bike, and rollerblade for fun and fitness
User research was conducted to determine the needs, priorities, and pain points of the community. Through affinity mapping survey and interview results, we were able to
creative direction, product design, and UX design For skate community app | drop-in
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creative direction, web design, and brand strategist For Workplace Wellness Coach | renewals
Renewals offers coaching and facilitation to individuals and organizations experiencing low morale in the workplace
I was hired to rebrand the existing business, gain clarity on marketing opportunities, and develop a user experience that is accessible while remaining authentic, showcasing her expertise and empathy.
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Renewals offers coaching and facilitation to individuals and organizations experiencing low morale in the workplace
I was hired to rebrand the existing business, gain clarity on marketing opportunities, and develop a user experience that is accessible while remaining authentic, showcasing her expertise and empathy.
creative direction, web design, and UX design For skate community app | drop-in
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Placeholder for future project and case study. My role and keywords.
Placeholder for future project and case study. Explaination of business goals, problem, objective and results.
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Placeholder for future project and case study. My role and keywords.
Placeholder for future project and case study. Explaination of business goals, problem, objective and results.
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Placeholder for future project and case study. My role and keywords.
Placeholder for future project and case study. Explaination of business goals, problem, objective and results.
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Placeholder for future project and case study. My role and keywords.
Placeholder for future project and case study. Explaination of business goals, problem, objective and results.
Web Design projects
A little ditty about my approach and perspective on web design. My process, being research forward, agile, and human centered design.
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Placeholder for future project and case study
Branding projects
A petit taste of branding projects that I completed and it’s impact for the business goals.
Placeholder for future project and case study
Placeholder for future project and case study
Marie
Research, Print Design, Content Creation, Website Design
Softy
Research, Branding, Packaging, Ad Design, PPC Management
Holandria
Packaging, Branding, Email Marketing, Affiliate Management
MFK
Research, Packaging, Website Design, Content Strategy
Cela
Ecommerce, Website Development, PPC Management, SEO